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Future Perspective quarterly newsletter (February 2012 edition)
by Véronique Masson on 1st March 2012
Woldwide B-M study “Global Corporate Reputation Index” in partnership with Landor, PSB and BAV
by Véronique Masson on 31st January 2012
Future Perspective quarterly newsletter (November 2011 edition)
by Véronique Masson on 7th December 2011
Burson-Marsteller is perceived as best PR agency according to communication professionals
by Véronique Masson on 3rd November 2011
Burson-Marsteller retains the top position among the PR firms in Spain in the second edition of the market research prScope, conducted by Grupo Consultores among 300 communication professionals.
Asia’s top companies double their social media presence compared to last year
by Véronique Masson on 27th October 2011
More than 80 percent of companies listed on The Wall Street Journal’s Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller.
Leading change
by Véronique Masson on 6th October 2011
Change is personal – When it comes to managing change, being prepared and having a well thought out plan is important, but there is no rule or perfect formula for how to manage change successfully. Ultimately, it is up to senior management to lead the change process and their personal style, judgment and experience are the real change-makers.
Future Perspective quarterly newsletter (August 2011 edition)
by Véronique Masson on 10th August 2011
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