About us
Burson-Marsteller, Public Relations, Public Affairs and Crisis Communications firm.
35 years of experience in the French market
Burson-Marsteller was founded in New York in 1953. It opened a French office in 1977. In 2011, with its 52 employees including 35 consultants, Burson-Marsteller Paris has the expertise to handle all the communications issues facing institutions, businesses and brands: corporate counsel, brand strategy, media relations, public affairs and lobbying, crisis & sensitive communications, trainings and editing. The agency also employs specialist teams working exclusively in Healthcare/Nutrition and Technology/Telecoms.
Evidence-Based Communications
Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end.
With our long tradition of PR thought leadership, particularly in the corporate reputation, crisis and digital arenas, as well as our foundation in data-oriented issues work, launching the Evidence-Based Communications approach is a natural extension of our data-driven mindset. By institutionalizing our Evidence-Based methodology across Burson-Marsteller globally, we are committing to lead the industry on the road to a more scientific, accountable approach to communications work.
In addition to accountability, the Evidence-Based approach fosters creativity and flexibility, as listening to data and insights opens up new possibilities that strategizing alone cannot achieve. The approach is also extremely cost-effective, as it assures that dollars are being committed to tactics and messages grounded in Evidence, as well as monitoring program effectiveness throughout a communications initiative and allowing for course correction if necessary to optimize results.
Certified
In November 2011, Burson-Marsteller Paris obtained Consultancy Management Standards (CMS) certification from the International Communications Consultancy Organisation (ICCO). Delivered by certification agency DNV, the CMS certification is another measure of progress for our firm.
The CMS certification approach was launched in France under the impetus of the PR trade association Syntec Conseil en Relations Publics. It combines general requirements at an international level (in terms of organizational, quality and other standards), as well as requirements specific to PR firms. The certification process entails an in-depth evaluation of the PR firm’s operating methods and the way it manages its client relationships. It consists of eight major themes encompassing all areas of operations, such as measuring customer satisfaction, processes for supporting and advising clients, and managing bids in the context of requests for proposals (RFPs).
CMS certification validates our methodology in operations and advising clients while supporting our goal of continuous improvement. It is therefore directly related to our mission, which is to create lasting value for our clients.
Digital
In today’s digital age, an online presence is an essential feature of any communication strategy. To measure the impact of the internet on the reputation of companies and their brands, Burson-Marsteller has developped tools which make possible for each of our clients to identify their competitors in a given sector, their online audiences, assess their capacity to influence, monitor and analyse what is said about them, and to incorporate all these factors into their communication strategy. The agency designs campaigns specifically for use online by its clients and their brands – websites, blogs, podcasts, viral marketing, SMS, social networking…
International
Burson-Marsteller is also one of Europe’s leading communications networks with 42 offices in 31 European countries and 155 offices in 108 countries worldwide – 1900 consultants on 5 continents.
Committed
Like all WPP Group companies, Burson-Marsteller Paris is Carbon Neutral thanks to the Group’s policy of reducing CO2 emissions and investing in renewable energies (wpp.com: Tackling climate change).
Every year the agency does something different to support charitable organizations or general interest issues. In 2005, 2006 & 2007 B-M Paris played an active role in the campaign against domestic violence. In September 2008 & 2009 the agency led an important solidarity action for the benefit of the association “SOS Villages d’Enfants”. In 2010, B-M Paris supported the association SOS Prema and in 2011, 1001 Fontaines (Danone Communities). Finally, since 2008 the agency support the ADIE’s work (French organization that helps people excluded from the employment market and ordinary banking services to create their own employment) with micro-credits by offering the specialist skills of its staff.
Burson-Marsteller is member of CSR Europe.
Burson-Marsteller complies with the EU directive on unfair commercial practices by business towards consumers.
Burson-Marsteller Paris is a member of a number of Trade and Professional Associations:
- AACC Corporate of which Philippe Pailliart was President from 2004 to 2006,
- Syntec Public Relations,
- AFCL (French Association in Lobbying).
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